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eLearning Solution for blizoo Fiber Power

Blizoo Fiber Power, the largest cable telecom operator in Bulgaria, selects Melon Learning to accelerate product knowledge and track sales force progress

project type

Melon LMS





blizoo Fiber Power was the largest cable telecom operator in Bulgaria and is now part of A1 (a A1 Group company). The company focused on providing high-quality telecommunication services and content for the home and office, including digital TV, HDТV, high-speed internet and telephone services.

To excel in a highly-competitive, mature market,  blizoo  needed to offer not only great products, they also had to maintain a razor-sharp sales force and constantly improve their skills and knowledge in a pursuit of high-competence standards. A sure-fire way to achieve this was through regular training and testing the level of knowledge and savviness of the sales force.


With enhancing sales force expertise in mind, the company recognized their need for a tool simple enough to be able to quickly transfer and assess product knowledge, and track the progress of their sales force on a regular basis. This tool had to be able to accommodate a large number of geographically dispersed users (17 cities and more than 40 front desks) and an eLearning platform fit the bill for an efficient and cost-saving solution. 

The company set the following objectives for the implementation of an eLearning platform:

  • Ensure maximum efficiency of the training processes in the company by providing self-paced training and quick induction for all new employees in the sales team.
  • Be able to conduct simultaneous training sessions for all sales employees to keep them up-to-date with the large and constantly changing product/service portfolio while minimizing the time the trainees spent in class rooms and on non-selling activities.
  • Optimize the training process within the company. 


blizoo had very clear requirements for the eLearning solution they needed:

  • A must was a short try-approve-implement process so that they can quickly reap the benefits from eLearning.
  • A key requirement was the balance between the cost of the solution and its functionalities.
  • Good level of support after implementation was of importance too.
Another key characteristic was the ability to internally create and update courses and especially tests.

Melon Learning matched all of blizoo's functional requirements. What’s more, Melon’s team offered the shortest and easiest implementation process on the market, as well as responsive after-sale support. A month after Blizoo selected Melon, they were equipped with their own blizoo-branded online training program.


The blizoo eLearning portal targets the company’s sales consultants, sales managers and sales support. The main topics delivered through online training are:

  • New sales stuff orientation and on-boarding
  • New product/service training
  • Brushing up on existing product/service knowledge
  • Mastering sales skills and techniques End-of-course tests and exams  

One of the few challenges our client had to face during the introduction of eLearning at the company, was to convince the employees in the benefits of eLearning. A challenge that was easily overcome thanks to Melon Learning’ user-friendly and easy to adopt UI which did not require any previous end-user training. 


blizoo was using Melon Learning on a daily basis. In the course of a year, the company developed six training programs and sixteen exams as well as an Induction program for all new employees in the sales organization. 

The eLearning portal has being accessed by 350 users in 41 locations throughout the country, where the company has representatives. Only in the first five months after implementation, they have spent over 2,000 hours in online training. Most system users referenced the portal on a regular basis as their daily tasks require constant knowledge update by leveraging all the online training courses that they have already passed. 

For the blizoo training team, adopting Melon Learning was a significant improvement, as it freed them from organizing regular and repetitive courses allowing the team to focus on other forms of training such as classroom and on-the-job training to achieve better results. 


“The eLearning system developed by Melon for blizoo’s Sales Department is a highly useful tool to achieve our training team’s goals. For us it is important to be able to distribute training materials very quickly and to simultaneously reach all sales channels of our department.”

Darina Todorova, Sales Training Manager 


“I’ve worked with other similar online training and assessment systems. What Melon’s system provides me with as an added benefit is the possibility to track the level of completion and the training results of the salespeople on my team. This gives me control over the time they spend on trainings as well as a clear view over their level of knowledge.”

Ekaterina Arnaudova, Area Manager 



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